Our Story

Primal Sport began with 1 simple goal:

To make premium quality sportswear with exceptional designs available to grassroots sports clubs at an affordable cost.
“We wanted to shake up the industry a bit,” says co-founder Dan Romeo. “I’ve been in the sportswear and apparel industry for over 10 years and for far too long there has been sub-par gear getting around. We just wanted to make sure that clubs could count on us to make premium quality gear that looks great. That’s all we want to do.”
After travelling across the globe to source the finest quality fabrics and suppliers, Primal Sport began trading in 2016 and have made a huge impact from the outset. The brand is gaining recognition throughout the sporting landscape in Australia and around the world, supplying teams in countries like the UK, Canada, Singapore, New Zealand and The Philippines.
“We design and produce custom gear with your logo, sponsor’s logos, in your colours and in a design of your choice from our extensive catalogue,” says co-founder Kyel Dancey.
“Alternatively we can fully customise a design to suit your requirements. Our high performance teamwear range is manufactured for strength and endurance, using the finest quality polyester fabrics to ensure no compromise of the design or garment itself.”
100% Australian owned, Primal Sport are based on Queensland’s Gold Coast and have quickly established themselves as a specialist manufacturer of apparel for sporting associations as well as educational institutions, businesses and community ventures. With an in-house Art Department many believe to be the best in the business, Primal is at the forefront of cutting-edge apparel design.
“Our priority is to continue to provide professional reliability and an exceptional level of service to our customers, while producing innovative apparel based on the highest standard of fabrics, fit, design and performance.”
Get in touch today to find out what Primal Sport can do for your team.